Businesses should utilize address verification software to save money, time and their reputations, it has been claimed.
According to an article by TMCnet, the service is of particular value to many organizations, as it can help reduce costs associated with returned mail and also ensure that perceived customer service remains high.
"When accurate address data is captured, the customer receives the information or product requested and everyone is happy," the article notes.
"If a mistake is made, the error can have a ripple effect throughout the entire organization."
Among the departments which can be worst affected are sales and marketing and mailing divisions, where lost sales and undue pressure can be experienced.
Earlier this year, leading provider of address verification software Experian QAS announced that it will be teaming up with Demandware to provide an address matching service for the on-demand ecommerce platform.
Experian QAS explained that the technology is designed to enhance the online shopping experience and reduce costs by minimizing the number of mistakes incurred through the input of incorrect addresses.
Posted by Paul Newman