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Bridgette Darling

5 tips for maximizing the potential of your email database

I've just ended a 3 week tour of industry events and user conferences specific to the digital marketing and email industries. Getting out of the office is always great as I have an opportunity to hear what customers and thought leaders are buzzing about. I heard a lot of conversation about different marketing technologies and strategies that organizations are using to reach their customers.

Savvy marketers know that the days of batch-and-blast email campaigns are over, and they’re investing heavily in marketing technologies to better target and nurture their customers.

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