James Crissell is a Senior Account Executive at Experian Data Quality. He is focused on helping organizations communicate more effectively with their customers and providing greater insights into their consumer habits. James moved to California 4 years ago from the UK where he has been working in business development ever since. He continues to build his network throughout the west coast by learning more best practises to get the most out of contact data.
Experian Data Quality recently revisited Las Vegas to attend one of the country’s largest and most intriguing conferences for direct marketing: LeadsCon West.
During this year’s LeadsCon West conference, when not discussing March Madness or the looming St. Patrick’s Day Vegas shenanigans, there were three emerging conversation topics that were brought up surrounding direct marketing campaigns and how to leverage data to make the most of prospect and customer information.