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Better writing skills encouraged in direct mail

Rachel Wheeler Archive
Use of well thought-out copywriting can be instrumental to a direct mail campaign, according to a leading printing company.

Correct usage can connect immediately with customers and grab the reader to take action, Hannah Print Design and Print Solutions said.

The company argued that the power of words is instrumental as the purpose of marketing and promotional copy is to persuade the reader to get excited about a particular product, brand or service.

A spokesman for Hannah Print said that "copywriting includes slogans, leaflets [adverts] … good marketing isn't just about image, strong, well constructed marketing copy can do that for you".

According to a recent poll by Entrepreneur.com, marketing material that is too boring or rambles on for too long makes for bad publicity.

The site also said that producing a copy that was believable, upbeat and interesting could boost the successfulness of a campaign.

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