Globally the market for business intelligence (BI) software will grow by 9.7 per cent in 2011, according to Gartner's latest enterprise technology forecast.
The independent research body predicts that the worldwide market will reach $10.8 billion by the end of the year, with further growth expected all the way through until 2014.
Gartner says that the market for BI platforms will be driven by the need for organizations to adopt smarter, more agile business tools.
"It's a sign of the strategic importance of BI that investment remains strong," said Ian Bertram, managing vice-president at Gartner. "This market segment has remained strong because the dominant vendors continued to put BI, analytics and performance management at the centre of their messaging."
The news follows Gartner's annual global survey for chief information officers published last month, which found that BI ranked at number five on the list of the top ten technology priorities for 2011.
"With 'ease of use' now surpassing 'functionality' for the first time as the dominant BI platform buying criterion, vocal, demanding and influential business users are increasingly driving BI purchasing decisions," Mr Bertram added.
Posted by Richard Jones