Organizations looking to implement successful business intelligence (BI) projects should treat the initiatives as a "cultural transformation, not just another IT project", it has been suggested.
This is the view of independent research body Gartner, which claims that chief information officers must ensure that they are using key parts of BI to ensure all staff can make the right decisions in a given business situation.
"Traditionally, BI has been used for performance reporting from historical data and as a planning and forecasting tool for a relatively small number of people in an organization that relies on historical data to plan ahead," said Patrick Meehan, research vice-president at Gartner.
"Modelling future scenarios permits examination of new business models, new market opportunities and new products and creates a culture of opportunity. In this way, workers not only see the future, but often create it."
Data quality is another area which businesses implementing BI solutions should focus upon.
Indeed, Information Week recently reported that companies looking to benefit from BI are beginning to understand the importance of creating cleaner, more integrated data.
Posted by Paul Newman