The international Big Data market will keep growing in the next few years, experts have predicted.
According to the International Data Corporation (IDC), the sector will be worth $16.9 billion by 2015 – up from $3.2 billion in 2010.
However, the organization believes the coming years will be characterized by changing attitudes among users of Big Data.
For instance, it said the increased outsourcing of IT and the take-up of cloud services means "business value arguments" will be further up the agenda than technology capabilities.
Dan Vesset, program vice president of IDC's Business Analytics Solutions division, commented: "For technology buyers, opportunities exist to use Big Data technology to improve operational efficiency and to drive innovation."
He added that the Big Data market is "expanding rapidly" because business start-ups and large IT firms are competing for market share and customers.
This comes after MWR InfoSecurity advised firms to work out which data assets they hold are particularly valuable in terms of revenue generation, so they can make sure they are adequately protected.
Posted by Paul Newton