The Federal Trade Commission (FTC) has praised those organizations that have backed the new Consumer Privacy Bill of Rights.
According to the group, it is "great to see" that companies are rising to the challenge of safeguarding privacy.
Jon Leibowitz, chairman of the FTC, said this should give consumers "greater choice and control" over how their online activities are monitored.
"More needs to be done, but the work they have done so far is very encouraging," he commented.
Meanwhile, Secretary John Bryson of the Department of Commerce stated that the Consumer Privacy Bill of Rights will give "clear protections" to consumers and principles that help to inform the privacy and policy decisions of businesses.
This, he said, should help the internet remain a driver of job creation, innovation and growth in the US.
Secretary Bryson added that online retail sales in the country have increased tenfold since the turn of the century.
Posted by Paul Newton