US mailers are preparing their responses to the news that the United States Postal Service (USPS®) is set to switch to a five-day delivery schedule.
According to many industry experts, catalogers and multichannel retailers are debating how to continue to offer consumers time-sensitive offers with one day less to deliver them, DMNews has reported.
USPS is looking to implement the changes as part of its ten-year plan to bring financial stability back to the organization, which lost $3.8 billion last year.
Jerry Cerasale, senior vice president of government affairs at the Direct Marketing Association, said that companies would be forced to adjust their marketing plans if the proposed changes are accepted.
"[Businesses] have to think about what the reaction will be if they are delivered on Friday, instead of Saturday, so they are starting to do some tests to see what the reaction is by the consumer," he told the news provider.
Furthermore, organizations which use the postal service to contact customers may also want to invest in address verification tools to help reduce the costs associated with returned and undelivered mail.
Posted by Richard Jones
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