Retail sales conducted via the web could rise as much as 15 per cent this holiday season, when compared to last year.
This is the primary finding of a new report from Forrester Research, which anticipates that US consumers will spend $59.9 billion online in the build-up to Christmas, up from the $51.7 billion spent in 2010.
Forrester analyst Sucharita Mulpu says that the explosion in usage of smartphones and tablet devices is the primary force behind the rise in online spending, as it is easier than ever for consumers to access the internet to search for discounts.
A recent study by IBM backs this claim, as it found that 15 per cent of shoppers will log-on to a retail website via their smartphone this holiday season.
"The fundamental strengths of online, coupled with economic uncertainty, the need to spend cautiously and continued supply-side investment will result in yet another strong growth year for online holiday retail sales in 2011," added Ms Mulpu.
Posted by Paul Newton