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Could rising e-commerce sales inspire businesses to invest in website technology?

Rachel Wheeler

November 24, 2010

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Online retailers will be pleased by news that transactions on the web showed year-on-year improvement during the first half of this month.

According to MasterCard Advisors' SpendingPulse report, e-commerce sales were up by 11.4 per cent in the first two weeks of November.

Apparel sales were up 9.7 per cent in the half-month, while luxury spending was up 6.7 per cent year-over-year. Electronic sales also showed a moderate increase of 0.7 per cent.

"For now at least, we are seeing some decent growth numbers and while levels are not yet back to 2007, the year-over-year growth stats are helping to get the holiday season off to an encouraging start," Michael McNamara, vice-president of research and analysis for SpendingPulse, said.

The news may inspire a number of e-retailers to invest in improving their website technology to ensure that they are able to capitalize on the increasing number of individuals now shopping online.

Indeed, a recent consumer survey found that nearly one-third of respondents indicated they would abandon a website that took between one and five seconds to load.

Posted by Rachel WheelerADNFCR-2366-ID-800253518-ADNFCR

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