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Credit card direct mail 'on the rise'

Rachel Wheeler Archive
The use of credit card direct mail has risen, according to a new report.

In the fourth quarter of 2009, the volume of credit card direct mail sent out to consumers increased on the previous quarter's figures for the first time in three years, according to research by Mintel.

In total, there was 47 per cent more direct mail sent from credit card issuers oer 2009's last quarter, showing an increased confidence in the economy following the US's departure from recession.

It also shows an increased willingness of credit card companies to issue consumers with credit, the report said.

Andrew Davidson, senior vice-president of Mintel Comperemedia, said: "Credit card direct mail volume leveled out mid-last year and finally, in the last quarter of 2009, we saw the long-awaited increase in card offers for consumers.

"More direct marketing is an excellent sign for the economy, because it shows issuers gaining confidence and taking a more positive outlook towards gaining new cardholders and reducing delinquencies."

However, while figures are showing improvement, the firm argues that the industry still has some way to go in achieving the pre-recession figures of direct mail, which topped seven billion pieces annually.