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Credit card mail marketing 'on the rise'

Rachel Wheeler

November 25, 2009

Archive

The downturn in credit card mail marketing is ending, according to an industry expert.

The US is beginning to see the first rises in monthly tracked mail volumes this year, according to direct marketing analysts Mintel Comperemedia.

Data from the firm showed that there was a 34 per cent increase in credit card marketing mail in October compared to the previous month.

Andrew Davidson, senior vice-president of Mintel Comperemedia, said that "credit card mail volume is still down significantly from a year ago, but October's sharp increase is an excellent sign for the industry".

He added: "I anticipate that this winter will mark the start of a turnaround in credit card direct marketing that will be sustained through 2010. This could very well be the beginning of the end for credit card direct mail declines."

Chase and American Express saw the biggest rises in volume, with Chase more than doubling the number of credit card offers sent out last month.



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