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CRM implementation helps 'improve customer service'

Rachel Wheeler Archive
Businesses looking to improve the service which they offer to consumers may want to think about implementing a customer relationship management (CRM) solution.

According to a recent article for Motor Age, when used effectively, CRM systems allow organizations to enhance both external and internal communications

By collating information pertaining to a particular customer, companies stand more chance of actually making a sale, the news provider explains.

"If I know a potential customers birthday or that he is a golfer, I stand a much better chance of making the sale than if I am unaware of the customer or his acquisition needs," the article confirms.

"There are any number of CRM systems out there that allow us to store, update, collate and manipulate all of the data that goes into this relationship management effort."

To this end, an effective CRM system promotes customer intimacy by offering an insight into potential consumers as well as providing a basis for structured communications.

Posted by Paul Newman