As predicted, Cyber Monday proved to be a record breaker for online retailers.
Internet merchants experienced their busiest day of the year on the Monday after Thanksgiving in 2010, and the trend was repeated with even higher figures this week.
Data from comScore shows that US shoppers shelled out an impressive $1.25bn on Monday November 28th. This represents an increase of 21 per cent compared to the same day last year - easily making it the busiest online retail day in history.
The chairman of comScore, Gian Fulgoni, described it as an "historic" day for e-commerce, but it may not be over quite yet.
"While last year saw Cyber Monday rank as the heaviest online spending day of the year … it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year's highest day to date," he added.
Posted by Richard Jones