Unplanned data center outages can cost companies a significant amount of money and put their data at risk of damage.
This is according to recent research from Emerson Network Power, which found that more than $5,000 a minute can be lost in an outage.
The financial impact stems from lost revenue and productivity, as well as damaged data and possible repercussions with stakeholders and the law.
Despite the risks, the problem is widespread with 95 per cent of US businesses experiencing such a problem over the course of the past two years.
In responding to the issue, data center professionals cited inadequate practices and investments as the main problem in response times.
Larry Ponemon, chairman and founder of the Ponemon Institute that focuses on data protection, commented: "Left unattended, an inadequate data center infrastructure will contribute to recurring downtime events and result in significant financial losses as well as permanent damage to a company's reputation and customer goodwill."