US businesses could look to their Irish counterparts to learn about utilizing data loss prevention solutions, it has been reported.
According to Silicon Republic, a new European-wide IT security study has suggested that the country is at the forefront of the technology, with 50 per cent of organizations questioned using the software.
By taking advantage of the prevention measures, companies can expect to improve their data quality standards and reduce risk associated with incorrect and inaccurate information.
Speaking to the news provider, John Power, security business manager at CA - which commissioned the study - explained that more companies were utilizing the service to protect their brand and support compliance measures.
"As network perimeters continue to blur, it is clear that security needs to be applied to the data throughout its life cycle. Information needs to be understood, with policies applied to enforce who can use it and how," Mr Power added.
A recent blog post for e-Marketing Solutions suggested that bad data stored on companies' systems could interfere with customer interaction.
Posted by Rachel Wheeler