The first two stages of data quality boot camp helped teach you how to collect better contact data on your website and in call centers, but your work isn't over yet! There are many more places where you can collect customer information, including the good old fashioned in-person experience.
Thirty-nine percent of organizations collect customer contact data at physical locations. Data is typically collected by an employee at the point of sale, but can also be entered into a kiosk by customers. In either case, human error is the number one culprit of bad contact data being collected.
How do you avoid bad data entering your systems from in-person channels? Here are three tips:
Trying to navigate the world of data quality can be tough. Luckily, you don’t have to do it alone. Find out how you can partner with Experian Data Quality to reduce the amount of bad contact data you’re collecting through all channels.