Whether you’re a leader at a start-up aspiring to be the next Facebook or Snapchat, or a small business owner running a company that’s been in your family for years, you know that reaching your customers and maintaining those relationships is the key to success.
But what happens when a loyal customer moves to another part of town? Will they continue to patronize your store, or will they get scooped up by a competitor closer to home? Do you have a way to send coupons or special offers to their new address? Do you even know their new address?
For many businesses, maintaining a strong relationship with customers is their lifeblood. They depend on customers’ loyalty and good word-of-mouth for future revenue opportunities. So when a small business has poor contact data quality, the relationship they have with their customers can be jeopardized.
As a business development representative at Experian Data Quality, I hear this story all the time from our customers. Whether you sent out a campaign to an older database and are getting a lot of bounced emails or returned mail or your start-up is growing like crazy and you need a data quality solution for a rapidly growing database, many small businesses face common challenges: they need a quick, easy fix, but they simply can’t shell out tens of thousands of dollars for a solution.
What a lot of people don’t realize, though, is that you don’t need to break the bank to improve your data quality. By using a self-service data quality solution, you can whip your data into shape and start seeing results in less time than you think.
To get you started, I’ve put together some common reasons why smaller businesses turn to a self-service data quality solution. If you relate to any of these, perhaps self-service is the way to go.
Are you ready to jump-start your business’s data quality program? Upload a list today to get your free data summary report. It’s that easy!
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