Digital communications growing in popularity

A growing number of organizations are looking to increase their spending on digital communications channels in the coming year.

This is according to the latest State of Digital Marketing report by independent advice and insight body Econsultancy.

Some 53 per cent of companies questioned in the report revealed that they are planning to increase their budgets for mobile marketing, while 51 per cent were looking to up their spend on video communication platforms.

Econsultancy claims that the findings of the survey point to a "buoyant digital industry", with organizations spending an average of 22 per cent of their marketing budgets on digital.

In addition, 58 per cent revealed that they will be increasing their digital budgets in 2011.

Majed Al Suwaidi, director of business development at Dubai Internet City, commented on the research: "Organizations are beginning to realize the relevance of tools based on mobile, video and the internet as they provide business value in the long run."

A recent forecast by digital marketing firm Efficient Frontier has found that spending on search marketing in the US will grow by 15 per cent over the course of this year.

Posted by Richard Jones