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Direct marketing boosts retail sector

Rachel Wheeler Archive
According to the recently-released Direct Marketing Association (DMA) Value of DM report, direct marketing contributed towards more than a third of sales in the retail sector last year.

In a trend which could be replicated in the US market, the report found that of the UK's £285 billion revenues in 2009, £102 billion was a result of direct marketing activity.

Indeed, this success could be attributed to the fact that overall direct marketing budgets rose by five per cent over the course of the year.

Looking to the future, 64 per cent of companies in the automotive sector and 50 per cent in the finance sector said they were increasing their direct mail spend.

DMA executive director Chris Combermale said: "The report shows that direct marketing has been a consistently solid sales generator for businesses throughout all sectors.

"As well as the financial contribution direct marketing makes to UK PLC, the report also shows the value it adds to people's lives through employment and empowering them as consumers."

Posted by Rachel Wheeler