Direct marketing is set to become more popular during 2010, if marketers are prepared to "spread their wings" and branch out into new practices, it has been claimed.
According to an article from Target Marketing Magazine, the recent white paper - entitled Direct Marketing Trends for 2010 - shows that this coming year could present good opportunities for US marketers.
The magazine highlights three primary areas in which improvement and efficiency can be achieved.
Improved data quality from list content is set to play a key role in the outcome of any campaign this year, with early indications showing that more information will be contained within data fields helping to refine marketing efforts.
In addition, multichannel campaigns are likely to be popular, with print marketing products being combined with personalized URLs and landing pages.
Finally, e-mail will come to the forefront, helping to compliment direct mail campaigns.
This news comes after the Magna Global Forecasting and Analysis paper predicted that direct mail would continue to be popular during the coming year.