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Direct marketing initiative welcomed

Rachel Wheeler Archive
The decision of the United Parcel Service (UPS) to launch a direct marketing campaign has been welcomed by industry executives keen to see the market grow, it has been reported.

According to DM News, industry bosses are pleased to see UPS beginning a test of its insert marketing service across several US states.

Experts believe the campaign could herald a new era of direct marketing because UPS has access to a wide variety of purchase information that many businesses do not.

As a result, data quality will need to be of the highest standard to ensure UPS is using the data effectively and delivering direct mail campaigns that are targeting the correct people.

Address verification will need to be of a good standard to work seamlessly with the other information that UPS already has and the impact of the campaign could have a major effect on the future of the industry.

UPS announced earlier this month that it planned to deliver the Direct to Door trial campaign from September 28th to October 2nd.