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E-commerce growth slows in August

The e-commerce sector continued to perform strongly in August, increasing 7.2 per cent year-on-year, the latest SpendingPulse report from MasterCard Advisors shows.

It reported that the August growth in e-commerce is the smallest year-on-year increase in 2010.

Sales in most categories recorded slight increases, but MasterCard explains that the tendency has been more towards remaining stable and flat rather than towards growth.

Commenting, Michael McNamara, vice-president of research and analysis for SpendingPulse, observes: "Categories such as apparel and electronics appear to have been helped by the back-to-school season, which tends to peak in August.

"We also had tax-free weekends in three large states, Florida, Illinois and Massachusetts that did not occur last year. As a result, year-over-year comparisons in electronics, office supplies and apparel benefited."

All e-commerce subsectors, apart from except electronics, were in positive year-over-year territory.

The medium was helped by double-digit growth in several sectors including total apparel, children's apparel, family apparel and footwear.

Posted by Paul NewmanADNFCR-2366-ID-800049455-ADNFCR