The e-commerce sector posted double-digit growth for July, increasing 10.9 per cent year-on-year in contrast to June, the latest SpendingPulse report from MasterCard Advisors shows.
It reported that apparel e-commerce increased by 13.7 per cent over the period and increased for the eighth consecutive month.
Family apparel spending increased 22.2 per cent.
The only area to fall was department store sales, which saw a drop of 1.9 per cent.
Including other retail sectors, sales remained mostly flat compared to July 2009, the report showed.
Commenting on the figures, Michael McNamara, vice-president of research and analysis for SpendingPulse, said: "Overall, retail sales continued to tread water, following the pattern set with June's sales when consumers demonstrated a reluctance to make larger purchases, and instead, traded down."
"Particularly, we are noticing some weakness in industry sectors that rely on higher-priced ticket items such as furniture, and discretionary areas such as luxury and jewelry."