The mobile e-commerce market in the US has witnessed "phenomenal" growth in recent years, a new study has found.
According to a report by ABI Research, purchases attributed to mobile online shopping in the US - excluding travel - grew substantially from $396.3 million in 2008 to $1.4 billion in 2009.
The intelligence firm also estimated that in 2010, mobile online shopping excluding travel in the US had more than doubled again, to total more than $3.4 billion by year's end.
It was suggested that travel-related purchases would add another $1.5 billion.
"We are entering a highly innovative and creative period for retail," commented ABI Research senior analyst Mark Beccue.
"Mobile online shopping growth in the US has been fueled this year by the massive migration of consumers to smartphones, the explosion of highly innovative use-cases deployed by retailers and third-party players, and a significant shift in consumer behavior as more consumers choose mobile shopping over traditional online shopping."
Posted by Paul Newman