E-commerce spending in the US for the first 33 days of the holiday period is up by 12 per cent compared to the same time one year ago.
For the first 33 days of the November to December holiday season this year, a total of $16.8 billion was spent online, according to a comScore study.
The data reveals that sales were up by 28 per cent year-on-year on Thanksgiving day, nine per cent on Black Friday, 16 per cent on Cyber Monday and nine per cent over the past week.
Indeed, Cyber Monday was also named as the heaviest single online shopping day on record, with e-retailers taking a combined sales total of $1.28 billion.
"This … is attributable to retailers' heavy discounting and promotional activity during the earlier part of the holiday season, which pulled some consumer demand forward, resulting a mild hangover effect in the days immediately following Cyber Monday," comScore chairman Gian Fulgoni, said.
Posted by Rachel Wheeler