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Email marketers calling customers to action

Rachel Wheeler Archive

US marketers may be interested in the results of a recent survey into the habits of email marketing professionals.

According to a survey by JangoMail, 61 per cent of practitioners include three or more calls to action in their customer-facing emails.

Furthermore, 67 per cent of respondents said they have consistent campaign success with multiple calls to action.

The news may encourage marketers to consider investing in email address verification software to guarantee that any customer contact details are accurate and up to date.

According to JangoMail, with today's calls to action including invitations to connect through social media, customers are now willing to establish a variety of touch points for company interaction.

"There's a good chance that some of those calls to action are requests to join a Facebook fan page or become a Twitter follower," Ajay Goel, chief executive officer of JangoMail, confirmed

"Because so many organizations are doing that, the mental obstacle from a recipient standpoint is so low because they are very used to seeing that now."

The company's research also found that a large majority (68 per cent) segment their email marketing lists.

Posted by Paul Newman