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Evolving IT causes rise in subscriber data management

Rachel Wheeler Archive
The subscriber data management (SDM) will continue to evolve as companies begin to change the way they work.

This is the view put forward by market research firm Infonetics Research, which claims that the SDM market will grow by 55 per cent in 2011 to reach $563 million.

Driving this growth are the need for telecom operators to consolidate and leverage subscriber data, mobile advertising, network modernization initiatives and machine-to-machine applications.

Shira Levine, directing analyst at Infonetics, says that "organizational silos" are breaking down and IT departments are merging, prompting changes in data management that will push the SDM sector to evolve.

"Traditional SDM vendors such as the network equipment providers will begin facing intensified competition from IT players … particularly as analytics become increasingly important to operators looking to maximize the value of their subscriber data," she added.

Chairman of the Storage Networking Industry Association Europe, Bob Plumridge, believes that instant efficiencies can be made in data management through the introduction of unified storage.

Posted by Richard Jones