Facebook, the hugely popular social networking site, is attempting to expand its operations into the e-commerce sector, it has been revealed.
According to TG Daily, the site has been working with over 20 companies over the past month as it seeks to encourage strong online traders like Delta and JC Penny to use Facebook as an e-commerce platform in a similar way to that of Amazon or eBay.
Facebook is also reportedly developing new analytical tools and shopping features with the aim of ultimately creating a new hybrid of social networking and e-commerce experiences on its site.
Commenting on the move, Sucharita Mulpuru, an analyst at Forrester Resarch, told TG Daily there may be a way to go before Facebook is considered an e-commerce hub.
However, it was also noted that the site is already regarded as a powerful brand awareness tool, with many of the top retailers having a presence on Facebook.