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Firms 'investing in CRM to maximize efficiency'

Rachel Wheeler Archive
Businesses are investing in applications such as customer relationship management (CRM) suites as a way of maximizing their efficiency, an expert asserts.

Errol James, president of Trigent Software, claims that recent research conducted by his firm has found that small and medium-sized businesses (SMBs) have been trying to achieve cost reductions through the roll out of software.

He states that many of these organisations have been partnering with external firms in order to fulfill these functions.

"Customers are examining and implementing software-as-a-service (SaaS), CRM suites, collaboration, business intelligence, mobility and unified communications to drive increased revenue growth and improved efficiency," he says.

Mr James states a large number of companies were considering the SaaS model as preferable to traditional on-premise licensed software applications.

Vice president of business development at APTARE Robert Cordell recently told that cloud computing's increasingly mainstream position was accelerated by its use for CRM applications, as it began in this sector.