Firms looking to spend more on e-commerce technology
Online merchants will be increasing their spending on information systems and e-commerce technology in 2012, according to a new report.
The 2012 Complete Guide to E-Commerce Technology, compiled by Internet Retailer, shows that 79.4 per cent of retailers will increase their e-commerce spending in 2012.
Of those who will be spending more, 19.5 per cent will increase expenditure by at least five per cent, while 53.3 per cent will be raising it by between 5.1 and 15 per cent.
A total of 14.2 per cent of the firms polled could be spending up to 50 per cent more on e-commerce.
Commenting on the study, Brian Walker, vice-president and principal analyst for e-business and channel strategy at Forrester Research, said that the online channel is clearly the primary growth driver for many companies.
"Some multichannel retailers plan to close more stores or scale back on other information technology, but they will continue to upgrade and expand their web infrastructure," he added.
Posted by Rachel Wheeler
The 2012 Complete Guide to E-Commerce Technology, compiled by Internet Retailer, shows that 79.4 per cent of retailers will increase their e-commerce spending in 2012.
Of those who will be spending more, 19.5 per cent will increase expenditure by at least five per cent, while 53.3 per cent will be raising it by between 5.1 and 15 per cent.
A total of 14.2 per cent of the firms polled could be spending up to 50 per cent more on e-commerce.
Commenting on the study, Brian Walker, vice-president and principal analyst for e-business and channel strategy at Forrester Research, said that the online channel is clearly the primary growth driver for many companies.
"Some multichannel retailers plan to close more stores or scale back on other information technology, but they will continue to upgrade and expand their web infrastructure," he added.
Posted by Rachel Wheeler