An increasing number of organizations are looking to up their spend on data quality initiatives in an attempt to boost their level of customer service, research has found.
Nearly half the respondents to a new study by Experian QAS cited customer satisfaction as the primary reason for establishing data quality controls over the past year.
This is opposed to implementing the strategies as part of a search for savings and business efficiencies.
Joel Curry, chief operating officer with Experian QAS, said today that the renewed interest in customer service could be the result of a strengthening economy or corporate financial constraint.
"12 months ago, we would have seen very few people respond with 'customer satisfaction'," Mr Curry said.
Elsewhere in the study, Experian QAS found that 84 per cent of organizations were planning to invest or will consider investing in data quality initiatives over the next year.
Writing to the Idaho Mountain Express and Guide, Rian McCarroll has claimed providing good customer service in an "essential" component of business success.
Posted by Rachel Wheeler