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Google+ already proving its value to online retailers

Rachel Wheeler Archive
Private sector companies have been flocking to join Google's new social networking site.

Google+ has now been opened up to retailers, brands and organizations, and the big firms were ready and waiting for the green light to launch.

Department store Macy's immediately launched it's own page, and six hours later it had 5,300 followers.

Google+ users can not only follow a brand or retailer, they can add them to a circle, which is a group of pages with a common relationship, such as "stores I shop at."

Vic Gundotra, Google's senior vice-president of engineering, said that stores are an organization that some people connect with just like any other.

"There's friends and family, of course, but there's also the sports teams we root for, the coffee shops we're loyal to, and the TV shows we can't stop watching (to name a few)," he wrote in a company blog post.

Posted by Richard Jones