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Govt office seeks direct mail branding

The US Department of Health and Human Services has announced that it is searching for a firm to provide it with direct mail marketing, branding and design services.

These services are required for a new communications office for the National Institute of Health and needed a direct marketing agency to work alongside its National Library of Medicine Office of Communications and Public Liaison, DMnews.com reported.

Sheila Edmonds, contract specialist at the National Institute of Health, would not disclose financial information of the proposed deal.

However, the announcement from the agency said that it required assistance in "designing and producing promotional materials to reach health professionals, researchers, populations in rural communities, minorities and the general public".

The government recently launched a health campaign against the spread of swine flu, which has involved televised public service announcements and a large distribution of information pamphlets on the potential threat of the disease and treatment methods.

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