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Halloween spending set to rise

Internet merchants using address verification software may be about to experience a boost in trade in the build up to Halloween.

According to research from the National Retail Federation, American shoppers are planning to increase their spending to celebrate the festival.

The Halloween Consumer Intentions and Actions Survey indicates that 161 million Americans will be doing something for Halloween, while spending on related merchandise looks set to reach $6.6 billion. Of this, $1.21 billion is set to be spent on costumes.

Commenting on the survey, David Kiner, executive director of the business and economics department at Utica College, told the Utica Observer-Dispatch that after months of cost-cutting and frugality, Americans are looking forward to the "craziness" of Halloween.

"There are no huge dinners you have to prepare, no airline flights, no major gift budget - so it can be low-stress, high rewards," he said.

A survey conducted by BIGresearch recently showed that more Americans will be doing their holiday shopping online this year.

Posted by Paul Newton
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