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Health marketers can discuss changes to HIPAA

Rachel Wheeler Archive
The American Hospital Association is planning on holding two conference calls with its member hospitals regarding changes to the Health Insurance Portability and Accountability Act (HIPAA).

It follows an announcement by the US Department of Health and Human Services that it is introducing new rules to govern marketing in the sector.

The move is sure to be of interest to practitioners confused by the prospective changes being made to HIPAA, with limitations set to be imposed on the use of patient information.

Among other changes, the proposed rule change will see patients' rights expanded to obtain their electronic health information and increase penalties for violations of the privacy and security rules.

The forthcoming conference calls, which are due to last for an hour, will take place on August 12th and 17th.

Elsewhere, a recent article on the Information Management website claimed that data quality and integration are "critically important" to the health sector.

Posted by Rachel Wheeler