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How data enrichment helps with emergency response

Paul Newman Archive

For organizations that work to provide emergency response services to people in need, there's clear demand for high-quality data. If these groups have robust banks of information about every individual under their watch - most importantly, including where they are and how to contact them - it will be easier to respond to any kind of fire, auto accident or other emergency that requires immediate attention.

Often, though, these offices have incomplete information about the people they're overseeing. That's why it's vital that they pay more attention to the need for data enrichment, which can give them a more comprehensive look at the population. If there's any information they're lacking, they can fill in the gaps.

According to TechTarget, one recent success story in data enrichment comes from Portland, Ore., where a new cloud service from a situational intelligence software startup helps local governments tie together information from disparate sources. Charles Jennings, CEO of Swan, told the news source that this technology can positively impact countless people's lives.

"Trusted Information Exchange Service promises to allow city managers to create and share real-time common operating pictures of their cities," said Jennings. "There is everyday value in the ability to use this in a crisis to stay on top of what is happening."

Just think of the benefits that local governments could get from enhancing their emergency response data.

Segmenting the population
Cities can gain a lot by better categorizing individual citizens based on key factors. If they have complete information on where people live, where they work and how they communicate, they can better understand how to respond to them during times of crisis. Without completeness, though, this is basically a non-starter.

Improving communications
When disaster strikes, government services need to be able to communicate with people as quickly as possible. This requires knowing who to contact, understanding their preferred means of keeping in touch and being able to spring to action. Enhancing local government data can ensure that all of this knowledge is a click away.

Taking action in real time
Speed is essential. In moments of crisis, a few seconds could make all the difference. The more complete an organization's data is, the better chance it has of eliminating inefficiencies and arriving at just the right moment to save a life. Having rich data is something that, in many situations, can make a real difference.