Online merchants looking to take advantage of the new generic Top-Level Domain (gTLD) program now have new guidance available.
The Internet Corporation for Assigned Names and Numbers (ICANN) has now completed its consultation with stakeholders and interested parties over the introduction of new gTLDs, which will have a significant impact on some online retailers.
In light of this, ICANN has now put together its Applicant Guidebook, helping firms understand what is required of them should they wish to take advantage of the new gTLDs.
ICANN has also posted an at-a-glance summary of the major changes to the Applicant Guidebook on its website.
Applications for new gTLDs are planned to be accepted January 12th and April 12th 2012.
In June, ICANN voted to end most restrictions on gTLDs, allowing organizations to choose whatever domain name they want. The use of non-Latin characters will also be allowed for the first time.
Posted by Richard Jones