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'Improve customer relations' with web tech

Businesses looking to improve their customer relations should look to optimize their websites, one expert has claimed.

Writing for DM News, Matthew Poepsel, vice-president of performance strategies at Gomez, explained that a slow or poor performing online site can have a negative impact on customer satisfaction, brand and revenues.

Indeed, according to a recent survey, almost a third of respondents claimed that they would leave a website if it took too long to load.

The news may encourage a number of organizations to look at improving their website technology and make their e-commerce platforms more user friendly.

"Focus first on the load times of the most critical revenue-generating transactions and pages," Mr Poepsel recommended.

In addition, the industry expert said that businesses should "work with your web design and development teams to ensure your site gives the impression of speed on your customers' preferred browsers and devices".

Meanwhile, the latest figures from comScore show that online retail spending in the US was up by nine per cent year-on-year during the third quarter of 2010.

Posted by Rachel WheelerADNFCR-2366-ID-800222518-ADNFCR