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Insurance companies favor direct mail advertising

Rachel Wheeler

February 26, 2010

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According to an article on DMNews, direct mail remained a favorite medium of communication for numerous insurance companies, ahead of new social media.

During 2009, Mintel Comperemedia research shows that life insurance and health insurance offers sent via direct mail were up nine per cent and four per cent respectively.

Daniel Hayes, vice president of insurance services at Mintel, told the website: "Insurance companies continue to rely on direct mail to communicate with clients and prospective clients."

"Direct mail's strength lies in its ability to present ample information and to cement a company's brand message with other media forms."

Earlier this year, Mintel made public data that showed direct mail credit card advertising had grown 47 per cent in the last quarter of 2009.

Meanwhile, industry news source MultiChannelMerchant.com recently stated that direct mail marketing is better than other modern forms of promotion because it is more targeted and personalized.ADNFCR-2366-ID-19640428-ADNFCR

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