Organizations have been urged to embrace e-commerce to keep them ahead in an increasingly competitive industry.
The Interactive Media in Retail Group (IMRG) has claimed that businesses that do not possess a good grasp of e-commerce face being "left behind".
David Smith, managing director at IMRG, explained: "Those businesses that are not embracing e-commerce will be left behind. Obviously anyone left behind could be forced out of business."
"They need to go where the customer is and convince customers that the convenience and opportunities online are as rewarding as going into a store."
The comments could lead to an increase in the number of e-retailers in the US looking to upgrade their existing website technology in order to stay ahead.
Meanwhile, a new forecast from Forrester Research has suggested that online sales in the US will jump significantly this holiday season reaching nearly $52 billion by the end of December.
This growth in activity represents a 16 per cent rise compared to last year's figures, the research body said.
Posted by Richard Jones