A large number of IT professionals lack confidence in the accuracy and relevance of information stored in their databases, a new report has found.
Informatica has revealed that 83 per cent of the industry professionals that it questioned believe that there are inaccuracies in their data, suggesting that a large number of organizations may want to consider running data quality initiatives.
Added to this, 80 per cent of sales and marketing professionals revealed that they feel the same way about their company's data management standards, the study found.
John Poulter, senior vice-president for Europe, the Middle East and Africa at Informatica, said: "Sub-optimal data management has immense and far-reaching consequences, from missed business opportunities to the risk of noncompliance to unnecessarily costly operations."
However, Mr Poulter added that businesses who employ best practice guidelines will find that they are able to address any problems and make improvements to their data management procedures.
Posted by Paul Newman
