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Johnny's Selected Seeds chooses Experian QAS as its data quality solution

Rachel Wheeler

April 26, 2012

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Johnny's Selected Seeds is implementing Experian QAS Pro On Demand to assist with data quality and mailing address verification for its ecommerce site. The company hopes the decision to use QAS products will improve efficiency, reduce address errors that lead to returned packages and enhance overall customer service and retention rates.

Until now, Johnny's would manually call the customer to validate necessary information for international orders. The QAS software will now be used during online checkout to properly manage and ensure quality data for United States and Canadian addresses through its data cleansing and deduplication tools.

"We have used Experian QAS products for a number of years, but didn't have address verification on our expanding ecommerce site. We anticipate that by automating this process with Experian QAS address verification, we will be able to improve our staff efficiency," said Tonia Harris, contact center manager at Johnny's Selected Seeds.

Established in 1990, Experian QAS is a leading provider of address data quality software to more than 10,000 clients worldwide in all areas of industry, including retail, education and government sectors. Its products have evolved to help validate, cleanse and enrich customer information and data.

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