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Key takeaways from Oracle Open World

Emily Karam

Emily Karam

November 3, 2015

Data quality

Last week we had an amazing time at Oracle Open World in San Francisco, California. We are veterans of this conference, but every time we attend it seems to get better and better. This year I was left with two key memories from the weeklong conference.

1. Come ready to learn. While I spent the majority of my time at Open World in our booth in Moscone West, I was able to sneak out and listen to a few sessions and they were some of the highlights of my time at the show. The forward-thinking technology that Oracle was showcasing was truly exciting to see. I heard a combination of industry information that continues to explain the need for data quality tools, as well as suggestions on improvements we can adopt as Oracle Partners and users. One of my favorite sessions was called Customer Data Management in the Cloud and featured Julie Mandu from Kenya Airways, and Bill Miller and Catherine You from Oracle. One data point that resonated with me from this presentation was that master data changes at a rate of 2 percent per month. That 2 percent is made up of changes at a company, an individual and a product level. For example, 172,000 companies will change their address in a month, 1.2 million individuals will change their address in a month and 60 percent of invoices will have an error in a year.

Bill Miller highlighted this reality by posing a simple question on the attendees; he asked the audience how many of us had completely accurate information on our business card at that moment. Very few people in the room were able to raise their hand. After a few moments, the shock of this fact shifted to a reassurance of the importance of the work that we do and the products that we provide customers. While we cannot slow the rate at which companies and individuals move, we can help organizations make sure that they have correct address information. Our address verification tool ensures that only accurate, deliverable addresses enter a database and keeps your systems clean and up-to-date. Not only does our product make sure that addresses are correct at point of collection, we also have features such as census tract and carrier route data setslatitude and longitude data NCOA processing and name verification

2. Elton John still knows how to rock. After three long days in the exhibit hall talking with attendees about data quality, I admittedly was ready to blow off some steam. Luckily, Oracle had a fun night planned for us so we marched on. The first thing the woman next to me asked as we got on the bus and headed to Treasure Island was, “Oh my gosh, are you more excited to be seeing Elton John or Beck tonight?” I had not really thought of it, but I was pretty pumped to be on my way to listen to the musical legend. We chatted and agreed that the night had a great mix of classic tunes and new songs ahead of us. The night was better than I could have imagined! Oracle knows how to throw a party for adults to make us feel like kids again. In addition to beverages and food, there was a Ferris wheel and amusement park games for us to play—complete with brightly colored stuffed animal prizes. With full stomachs and a drink in hand we sat down to hear Sr. Elton John tear up the piano and sing the night away. He left us in awe, in between singing along and taking videos to show all of our jealous friends and family back at home. 

Overall, Oracle knows how to bring people together for a week full of knowledge sharing, collaboration and inspiration of new ideas, topped off with an amazing party and concert!

To learn more about our Oracle partnership, check out our website, or visit our events page for the latest updates on the next shows we are attending! 

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