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M-commerce a big issue for retail in 2012

Rachel Wheeler Archive
Retailers are beginning to get the message regarding the importance of optimizing their websites for mobile usage, new research suggests.

A survey by AT&T states that 88 per cent of marketers expect to expand their m-commerce programs in the next 12 months.

This comes shortly after eMarketer suggested that total mobile commerce sales will reach $6.7 billion this year, representing a 91.4 per cent year-on year increase.

The AT&T poll also revealed that 43 per cent of marketers rank deploying a mobile app as a priority, while 40 per cent think ads on mobile websites are an important step.

Around two-thirds also predicted that mobile bar codes will have an important role to play in m-commerce in 2012.

"With the growing popularity of smartphones and the increasing dependence on mobile devices, it's only natural that marketing executives want to turn up the volume on their mobile strategies next year," says Chris Hill, vice-president of advanced mobility solutions at AT&T Business Solutions.