US marketers have been enjoying a successful start to 2010, with new figures suggesting that the majority of practitioners recorded higher profits in the first quarter of the year than in 2009.
According to research carried out by the Direct Marketing Association (DMA) and Winterberry Group, over 48 per cent of marketers and 54 per cent of service providers had a more successful first three months of the year.
Furthermore, it is expected that this success will continue, with over 50 per cent of marketers and 57 per cent of suppliers predicting that profits will continue to improve as the year progresses.
Yuri Wurmser, research manager at the DMA, revealed that there was a lot of optimism among professionals.
"It looks like we are turning a corner; it is the best survey we have had in two years," he said.
Among the mediums which enjoyed continued investment from companies were direct mail and email marketing.
According to an article by Target Marketing Magazine, marketing professionals should ensure that they personalize any communications with their customers.
Posted by Paul Newman