Online retailers must embrace the growing mobile revolution, in light of new research from eMarketer.
The group believes that total mobile commerce sales will reach $6.7 billion this year, representing a 91.4 per cent year-on year increase.
It also suggests that 2012 will see a further 73.1 per cent rise to reach $11.6 billion. By 2015, mobile spending could top $31 billion.
"Mobile commerce is growing at a fast clip - and it's acting as an engine of overall e-commerce growth by converting potential bricks-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store," says eMarketer principal analyst Jeffrey Grau.
Mr Grau goes on to explain that many customers now research products in-store before using their mobile devices to look for better deals online.
Digital marketing firm Knotice recently urged retail firms to optimize their marketing emails for mobile use, as 20.07 per cent of them are read on a smartphone or tablet.
Posted by Rachel Wheeler