More than half of consumers in the United States now use smartphones and the number of tablet owners is also quickly rising across demographics. The State of Consumers and Technology: Benchmark 2012, US from Forrester Research found that 14 percent of Baby Boomers now own tablets as they are adopting new technologies at a faster clip.
As people buy more mobile devices, there is less uncertainty and greater optimism in the IT sector, according to Richard Gordon, managing vice president for Gartner Research. Advances in the industry's prospects are also contributing to improvements in business and consumer sentiments, Gordon explained.
In fact, a recent study by Gartner predicted IT spending will hit $3.7 trillion in 2013, thanks to individuals' purchases combined with enterprise software sales and investments in IT tools, such as data quality verification systems and content integration platforms.
These additions can help businesses make successful transitions from traditional business intelligence strategies to big data analytics. When companies integrate all streams of data, including both structured and unstructured content, it becomes even more important that those sets do not contain errors or inaccuracies. If data are not verified, business leaders across companies could be making important decisions about marketing efforts, product placement and risks with the wrong information and suffer the consequences.
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