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More businesses benefiting from Intelligent Mail barcode

Rachel Wheeler Archive
The United States Postal Service (USPS®) has reported that its Intelligent Mail barcode (IMb) system is more successful than ever, with 95 per cent of all mailings using IMb to utilize the full benefits of the service.

First introduced in 2006, the IMb aims to give mailers a fuller picture of the status of their mail by using mail tracking and address correction information.

Thomas Day, senior vice president of Intelligent Mail and Address Quality, explained that the improvements in IMb quality are consistent with industry-wide performance and as such the readability threshold has been raised.

He continued: "The fact that more than 95 per cent of the mailings being verified are passing the 90 per cent threshold means that our customers are doing an even better job of printing the IMb as they are with printing the POSTNET barcode."

USPS recently reported that the service has been a success, generating over seven billion separate mailpieces and helped them to accrue $2 billion in revenue.

Posted by Rachel Wheeler